Once again we see another example of the challenges a start-up faces when they enter the automotive industry, using traditional old and high capital intensive vehicle and production technology. Using this same old technology makes the challenge of entry into the market even greater.
At FOUR|8 Commercial, we have no intentions of being just another traditional automotive company, using 100 year old technology that requires billions of dollars from investors and tax-payers, to make the business model work, or not. We plan to use a new state-of-the-art lightweight vehicles platform technology and manufacturing process, that meets the future sustainable requirements for efficient vehicle design and lean manufacturing and production, using technology that will also exceed all investor and customer ESG (Environment, Sustainability and Governance) mandates.
